+ Museum of Royal Worcester Brand

One of the world's leading specialist ceramic museums, the Museum of Royal Worcester needed a modern brand to carry it into the future while maintaining strong connections with its unique heritage.

First we developed a logo, hunting through their fascinating archives and eventually finding a beautiful crown device, which we redrew and re-proportioned to suit modern applications. Completing the identity was a bold and harmonious use of type, and a sophisticated black and gold palette, allowing the glorious imagery to come to the foreground.

Next we applied the brand to the location. To help the building stand out we hired a signwriter to paint the logo and logotype onto two large walls, adding an authentic touch that captures the attention. We used posters and window vinyls to further enliven the building.

Finally a huge range of applications followed, including a wealth of print and publications, plus the museum's extensive website, which features a shop and the world's largest Royal Worcester archive. With clarity, authenticity and approachability, the new brand has helped transform their fortunes, attracting new audiences, customers and volunteers. With visitor numbers up by 28% and website visits increasing by 475%, we'll leave the final words to the client: 'Working with Studio Savidge changed the course of our Museum.'

Website: museumofroyalworcester.org