+ Rose Savidge Creative

This fashion design consultancy needed a brand identity that would suit their stylish aesthetic, and capture attention in a market where visual is everything. We always believe that the solution can be found in the challenge. So having developed a logotype using a typeface featuring distinctively sharp points for attitude and standout, we picked out and played with the V, creating an eye-boggling Op Art-esque repeat pattern for the logo.

The dynamic pattern almost vibrates off the page or screen. This not only reflects the fashion-forward edginess at the heart of their brand, but also suggests a sophisticated jacquard weave, thus paying homage to the crafting and material understanding that lies at the heart of what Rose Savidge Creative do.

We then ran the new branding across all of their brand touchpoints. From creating beautiful lookbooks and cards, to designing and building their website, and art directing their photography, we've transformed their visual identity with a modern aesthetic that's full of fashion attitude and works perfectly for their brand.

Lookbook photos: Ed Jacob
Website photos: Matt Hass
Website: rosesavidge.com